Edition 26 – Dangerous Drinks, SMS Scams, Chatting Cars
The big stories
I always found it shocking that alcohol did not receive the same scrutiny from regulators as cigarettes have. Now, finally, the US Surgeon General has issued a stark warning about alcohol consumption, challenging previous beliefs about "safe" drinking limits. Alcohol is directly linked to nearly 100,000 cancer cases and 20,000 cancer deaths annually in the US alone, with risks beginning at just one drink per day for certain cancers. The advisory reveals that alcohol increases cancer risk through four main mechanisms, including DNA damage and hormone disruption, with breast cancer being the most significant concern - accounting for 44,180 cases in 2019 alone. With almost half of American adults unaware of alcohol's classification as a Group 1 carcinogen (alongside substances like asbestos and tobacco), this advisory calls for updated warning labels and better public education about these serious health risks.
However, this is only the first step in reducing (and eliminating) drinking culture. In recent years, developing countries have seen a sharp rise in alcohol consumption. Younger generations are more exposed to (and easily swayed by) Western influence through social media, which has resulted in an increased perception of drinking as a symbol of modernity or social status. Additionally, alcohol companies have poured money into marketing their poisons with celebrities and linking them to success, fun, and sophistication. These companies have even lobbied governments around the world to prevent their regulation.
Addressing this growing concern requires a multifaceted approach that includes public health education, stricter marketing regulations, and policies that promote healthy lifestyle choices to mitigate the negative impact of alcohol.
In another case of companies sticking AI onto products that don't need it, Mercedes-Benz is trying to "revolutionize" in-car assistance by integrating conversational AI into their vehicles. The new system will tap into Google Maps' realtime database of 250 million locations, allowing drivers to have natural conversations about navigation and points of interest.
I have some questions for Mercedes-Benz. Firstly, what makes them think people want to talk to their car about points of interest along their daily commute? How many questions can one ask about navigation when stuck in traffic? And don't our phones already help us with directions?
Secondly, why do companies like Mercedes-Benz think adding the letters A and I to a product make it better? Why not focus on improving the customer experience by investing in AI where it matters – safe, electric, autonomous vehicles. Everything else is simply a marketing gimmick.
A sophisticated new phishing technique targeting iMessage users has emerged which attempts to trick users into circumventing Apple's built-in security measures. The malicious messages ask users to reply to the message to "enable" certain links, then exit and reopen messages or copy links to Safari, ultimately aiming to collect personal information through fraudulent websites. While reportedly in use since summer 2024, this social engineering tactic has recently seen a significant surge in deployment across messaging platforms.
NVIDIA's CEO Jensen Huang envisions a future where IT departments will manage AI agents like HR manages human employees, handling their onboarding and ensuring compliance with company culture. While some experts predict 30% of companies will have meaningful "digital employees" by 2025, others caution that this transition requires careful consideration of both technical implementation and employee psychological impact. IT departments may need to partner closely with HR teams to successfully integrate AI agents, as technical expertise alone won't address the human aspects of this technological shift.
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Quote of the week
"What sits on your shoulders, believe it or not, is the most complex object in the known universe. But the brain only uses 20 watts of power. It would require a nuclear power plant to energise a computer the size of a city block to mimic your brain, and your brain does it with just 20 watts."
~ Michio Kaku
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